What the brand fears
Sending samples to a creator who films one or two videos and disappears.
Official TikTok Shop partner agency · Spain
PRYME MCN: Official TikTok Shop Partner Agency in Spain
PRYME MCN is an official TikTok Shop partner agency in Spain that connects brands with committed creators who make content that sells. Winner of the Top TAP award from TikTok Shop ES, with over €2.13M in creator-attributed GMV from April 7 to September 30.
We reply personally. No commitment.
PRYME MCN in numbers
- +€2.1Min creator-attributed GMV
- 66,679orders
- ≈ €32average order value
PRYME MCN key facts
- What it is
- Official TikTok Shop partner agency in Spain (MCN) that connects brands with creators.
- Founder
- Christian Gallegos (Posonty).
- Location
- Guadalajara, Spain.
- Recognition
- Top TAP award from TikTok Shop Spain.
- Working model
- Video commitment from the creator and GMV Max investment from the brand (pilot phase).
Verifiable result in Partner Center
This result comes from the traditional agency model. The commitment model described below is in a pilot phase and has no published results yet.
Why brand and creator collaborations fail on TikTok Shop
On TikTok Shop, most collaborations break for the same reason: neither side truly commits. PRYME MCN has identified the problem on both sides.
What the creator goes through
Asking for samples without a clear growth strategy and ending up without consistency.
That is why PRYME MCN proposes a model where the commitment comes from both sides.
Pilot-phase model
TikTok Shop TAP campaigns: how we work with brands
PRYME MCN recommends committed creators, and the brand decides who receives the sample. These are the terms of the model:
| Product price | Creator videos | What the creator does | What the brand does |
|---|---|---|---|
| Mid-to-high ticket (over €100) | 20–25 per sampled product | 15–20 evergreen videos from day 1 to day 20-25 of each month, plus 5 campaign videos during TikTok Shop campaigns (with coupons). | Decides who receives the sample and invests in GMV Max on the videos received. |
| Mid ticket (€15 to €100) | 10–15 per month | 10 evergreen videos from day 1 to day 20-25 of each month, plus 5 campaign videos during TikTok Shop campaigns (with coupons). | Decides who receives the sample and invests in GMV Max on the videos received. |
Commitment from both sides, or no deal.
If the brand invests in GMV Max, we can work long term, aiming for a positive ROI for the brand.
Our agreements with Shenzhen brands
In September, PRYME MCN travelled to Shenzhen and met with these brands to propose the commitment model. The videos show the meetings.
Collaboration agreement · Shenzhen
Electric bikes
Brand with €5M GMV on TikTok Shop, as stated by the brand. Not generated through PRYME.
Watch video
Collaboration agreement · Shenzhen
LED mirror vanity tables
Over €1M GMV per month, as stated by the brand.
Watch video
Collaboration agreement · Shenzhen
Food supplements
Over €2M GMV per month, as stated by the brand.
Watch videoThe GMV figures shown on these cards were provided by each brand and refer to its own TikTok Shop business. They are not sales generated by PRYME MCN.
Methodology created by PRYME
Content that attracts traffic with purchase intent
This methodology was created by PRYME MCN. We train creators to film content designed to attract traffic with purchase intent, not content made to entertain.
More sales angles per product
We proactively train creators so that each video uses a different sales angle.
More material for GMV Max
With more variety of videos, the ads algorithm has more options to find the ones that generate a positive ROI for the brand.
Each side does its part
PRYME provides the content, and the brand decides and manages its ad investment.
TikTok Shop recommends feeding GMV Max with varied, high-quality creatives. You can read it in the official GMV Max best practices guide.
Full explanation of the CVD methodology for TikTok Shop (in Spanish).
Why the Spanish market
Entering the Spanish market takes local creators, Spanish-language content and knowledge of the platform rules. PRYME MCN is based in Spain and is an official TikTok Shop partner agency.
Local creators
Access to Spanish-speaking creators who know the local consumer.
Commitment-based
Creators commit to a number of videos, reducing wasted samples.
Scaling what works
Combined with GMV Max, the best-performing videos get more reach.
Who is behind PRYME MCN
Christian Gallegos (Posonty) founded PRYME MCN. He has over 12 years of online sales experience and created the CVD methodology for TikTok Shop.
- Over 12 years of online sales experience.
- Based in Guadalajara, Spain.
- Holder of the trademarks Posonty® and PRYME™ registered at the Spanish Patent and Trademark Office (OEPM).
PRYME MCN frequently asked questions
What is PRYME MCN?
PRYME MCN is an official TikTok Shop partner agency in Spain that connects brands with committed creators who make content that sells.
What is the best TikTok Shop agency in Spain?
It depends on what each brand needs. PRYME MCN holds the Top TAP recognition from TikTok Shop ES and €2.13M in creator-attributed GMV from April 7 to September 30, according to its Partner Center. We recommend comparing agencies by results you can verify.
How many videos do creators commit to?
For products above €100, between 20 and 25 videos per sampled product. For products between €15 and €100, between 10 and 15 videos over a month.
Who chooses which creator receives the sample?
The brand. PRYME only recommends committed creators, and the brand decides who gets the sample.
What does the brand have to do?
Invest in GMV Max on the videos it receives from the creator. The commitment is shared by both sides.
What is GMV Max?
GMV Max is the TikTok Shop ads solution that optimizes campaigns to drive sales. It runs on videos, which is why a variety of sales angles matters.
Are the figures of the Shenzhen brands PRYME results?
No. They are figures reported by each brand about its own TikTok Shop business. They are not sales generated by PRYME MCN.
Are there results with the commitment model yet?
Not yet. The model is in a pilot phase and we will publish data when we have it. The €2.13M GMV comes from the traditional agency model.
Contact PRYME MCN
Message us on WhatsApp and tell us about your product and your goal on TikTok Shop. We reply personally.
I'm a brand
Tell us your product and your goal on TikTok Shop.
I'm a brand: talk on WhatsAppOther channels for international brands
You can also add PRYME MCN on WeChat or Lark by scanning the QR code.
The published figures come from the PRYME MCN Partner Center as of the cut-off date shown. Figures from partner brands are provided by each brand. Past results do not guarantee future results.